Documentation > Managing Private Label Lenses

Private label contact lenses, also known as store-brand lenses, are manufactured by leading companies like CooperVision and Bausch + Lomb, but are marketed under a retailer's brand. These lenses offer the same quality, materials, and performance as name-brand lenses, but are repackaged with a different name to align with your practice's branding.

EyeDock PM empowers you to create price quotes for private label lenses, allowing you to maintain your unique branding while offering competitive products.

Steps to Add a Private Label Name

To associate a private label name with a lens brand, follow these simple steps:

1. Navigate to the Private Label Lenses Menu:
   Access the private label feature through the designated menu option in EyeDock PM and click "New Private Label Lens".
2. Search for the Lens by Its Brand Name:
   Use the search function to find the lens you wish to rebrand under your private label.
3. Enter the Private Label Name:
   Input the desired private label name to associate with the selected lens brand.

Using Private Label Lenses in Price Quotes

Once you have linked a private label name to a lens brand, you can seamlessly use this name in your contact lens price quotes. Here's how:

• Search for the Private Label Name: When creating a price quote, search for the private label name you have established. This ensures that the quote reflects your branding.
• Populate Quotes and Materials: The private label name will automatically appear in all materials related to the quote, including printed documents, emails, and text messages sent to patients.

Private labeling acts as an alias for a brand-name lens, effectively linking the private-label lens to its original brand-name counterpart. This feature allows you to offer patients a personalized experience while maintaining the high standards associated with major manufacturers